[ Epub ] ❧ Yuva India Author Ray Titus – 1sm.info

Yuva India Yuva India Takes A Deep Dive Into The Lives Of India S Young Men And Women In Unravelling What Makes Them Tick, The Book Uncovers The Phenomenon Of Attitudinal Convergence That Is Rapidly Growing Across Youth Cohorts In India Tracing Its Origin To The Arrival Of And Exposure To A Composite Culture , The Research Behind Convergence Zeroes In On How A Young India Is Defining Itself Using New Age Sensibilities.Drawing On Insights Collected Over A Decade, Ray Documents And Analyses How Young Men And Women In India Approach Issues Of Identity, Image, Sexuality, Spirituality, Personal Relevance, Social Connections And Community, And Professional Pursuits In A One Of A Kind Analysis, Using Comprehensive Data From Across The Nation, Ray Scrutinizes Young India S Psyche To Make Sense Of Their Aspirations.Filled With Numerous First Person Accounts And Brand Stories, Yuva India Provides An Insightful Understanding Of India S Most Valuable Asset, Its Youth Population The Present And The Future Of India S Young, It Reveals, Will Be Invaluable Not Just For Business And Brand Managers, But Also For All Those Who Wish To Engage With Them. Young India as we call it and Yuva India as the author calls it is surely something that we all want to know about for they not less than any mystery novel They have a certain air of attitude around them making us feel like lesser mortals but as the author has rightly pointed out the reason behind it is this generation doesn t have the fear the previous generations carried with them about what to do, how to do and the people pleasing mentality is absolutely missing All that they want to do is be happy themselves and that is what they strive for life long They are less accommodating, less A must read for everyone who thinks India needs a makeover, especially our youth, bureaucrats and technocrats This book gives an insight into the dormant super power which can be used to shape India and also kept us well informed about the brighter side our Yuva Good job Mr Titus

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